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Brands Stay Cool With The ALS Ice Bucket Challenge
If you represent a brand and you haven’t participated in the ALS Ice Bucket Challenge, you could be missing out on a chance to show the human side of corporate life, spread goodwill, and even call out...
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“J.D. Power” Gives The Auto Industry A Green Light On Digital Marketing
You can’t turn on the television or open a newspaper without running into a car ad. The auto industry and traditional advertising have always gone hand in hand, and that’s not likely to change....
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5 Common Misconceptions About Licensing Content
As more brands and businesses look to ramp up their content offerings to help drive new customers to their sites, and build relationships with existing ones, sometimes they hit a roadblock. They might...
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How to Build a Perfect Content Distribution Strategy
If content lives on the Internet but no one sees it, does it really exist? Aside from philosophical musings, the truth is without distribution even the most creative, innovative, and groundbreaking...
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What Marketers Need to Know About Ad Model Changes on Twitter, Facebook and...
Another day, another changing ad model among the top social media platforms. Or at least that’s the way it must feel to marketers who are striving to leverage Instagram, Twitter, and Facebook to reach...
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CMOs Say 2015 Will Be Epic For Marketing (And We’re All Getting Raises)
After a few years of radical shifts and rocky economics, the future is looking bright for the marketing world, according to senior marketers surveyed in the eighth annual State of Marketing report by...
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Millennials Are Not Impressed With Your Content Marketing
Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent...
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“Follow the Fear”: Tim Washer on How to Use Humor in Content Marketing
First, the truth: B2B is, by definition, humorless. That is unless you can capture Tim Washer-esque creativity to power your content initiatives. As the first guest speaker at NewsCred’s Content...
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How to Get Millennials to Love Your Content: VICE’s Magic Formula
If anyone knows how to capture the hearts and minds of the youth of America (and elsewhere) it’s VICE. And they’ve done it sucessfully for more than one generation. Now that everyone’s sights are set...
View ArticleThe Universal Question: How Do You Measure Content Marketing’s Value?
Video from the #ThinkContent Content Marketing Summit on September 18, 2014. Everyone in the content marketing industry is in the same boat when it comes to searching for a way to quantify the value...
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Memo to Creative Agencies: 8 Ways You Need To Evolve To Succeed
As the digital and mobile media landscape seems to shift almost daily, with marketing practices trying to keep pace, agencies have had to step up their game alongside their media industry...
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What Is The Future Of Content Marketing? Two Veterans Weigh In
Content marketers have a lot of their plates these days as more and more brands are realizing that creating content and driving business goals go hand in hand. NewsCred spoke with two content...
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#ThinkContent with Dr. Pepper and Diageo: Not Just Anyone Can Tell Your Brand...
If you’re a content marketer, you spend your days toiling to find unique ways to tell your brand’s story. Sometimes, enlisting the help of others — from super fans to celebrities — can be an effective...
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Spooky and Successful Viral Content Marketing for Halloween
You don’t have to sell candy or costumes in order to capitalize on a successful and viral Halloween content marketing campaign. As these brilliant brands have shown, anyone can dress up their...
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B2B Content Marketers Are Ready To Take The Plunge
More brands have been testing the content marketing waters in the last few years, but arguably, not many have had a clear purpose, goal, or strategic plan around it. It’s sort of like how...
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Vision Critical’s Nick Stein on Customer-Focused Content Marketing
As content marketing has grown and evolved, the brands that have cracked the code are the ones that have an audience-centric strategy. At least that’s what two industry thought leaders — Newscred’s...
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Chobani’s Recipe For Content Marketing Success Is Storytelling + Strong POV
“Compelling content starts with brand point of view.” So what could the point of view of a Greek yogurt company possibly be? At the 2015 NewsCred #ThinkContent Marketing Summit, Peter McGuinness,...
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Going Global with Content Marketing: How Agencies are Leading the Way
For brands that have to reach a global audience of consumers, developing a content strategy is all the more complex. That’s why many brands are turning to agencies to help them deliver a consistent...
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Pin This! Inside Pinterest’s Content Marketing Strategy
With the #ThinkContent Tour making a stop in San Francisco on October 8, NewsCred caught up with panelist and speaker Annie Katrina Lee, content marketing lead at Pinterest, for her thoughts on...
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